Marketing Your Business on a Local Online Community Website
Have you tried thinking about ways to get local customers using the Internet to find you? Generally, by using the Internet, a lot of potential visitors to your web site do not live near you. So how can you get the people in the local community to find you and your web site? You just may be loosing out on a piece of that pie by not targeting your local community by using a local community website.
Do you spend hundreds of dollars on Yellow Pages, newspaper advertising and other "so called" local advertisers (such as ValPak) that does not really bring in enough people for the cost? Do these take money away from other tasks that you could be using to help build your business? If you have a local business, why not reach out to the people in your community? You don't know what they will need from you unless you interact with them. It's amazing what you can find out if you do your homework.
You can have local promotions for first time customers. Make sure your advertisements get to the search engines and make them look good. If your advertisements are appealing, this can also help you rank higher on Internet search engines. This will bring you new business and new customers. By getting local customers to your site, you can also get their e-mail address so that you can keep in touch.
People like to know what's going on where they live. There's no doubt that they will take a look at your website, especially since it's local. If there's something that interests them, they may contact you to get more information.
You must be willing and ready to talk with them. Since they're not familiar with you, they may have a lot of questions to ask. The important thing with this is to not get irritate by all of the questions. Once they see you are genuinely interested in helping them, they'll probably become a loyal customer.
Make sure that you give them over-the-top service. You should market your business as such that you are a part of the local community and list the services that you offer. Let them know that you are flexible and are able to assist them. All of this should be listed online. The more information you provide, the better chance they'll give you their business.
You should also have testimonials, online, to show them what others think of your products and services. This can help influence their decision to do business with you instead of going miles away. They need to know that quality service is right at their doorstep. Make your local advertisements stand out.
Offer the local community special deals, such as a percentage off, or a buy one get one free deal. If they like your service, they will certainly tell others. So you have to make a good impression on them that can last a lifetime.
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